This discussion explores some of the decisions facing those who wish to develop a new content creation franchise.  Topics discussed include:

• Content creation and content creation enterprises
• Strategic planning for content creation enterprises
• Your purpose and your target audience
• Working Out a Template: Structuring Decisions on Topics, People, and Format
• Assembling Your Resources
• Making the Leap

Photo Credit.  Radio Station KGGC. [193] Image. https://www.loc.gov/item/ihas.200216616/.